The Swedish model on killing it on the 'gram and what makes the perfect pair of jeans.
If you're one of Elsa Hosk's 5.4 million Instagram followers, you know that she's not just another model who posts all of her editorials and covers—this is a girl who loves fashion, and wears it. Her images are fun and cool and a little off-the-cuff, the kind of French hotel room shots and NYC street style images that get reposted by lesser-followed"influencers".
The new line, called the #LittleJean collection—following a successful #LittleBlueJean and #LittleBlackJean collaboration with former Kardashian assistant and social media darling Stephanie Shepherd—is comprised of a leather blazer and five pant styles, including a '70s-inspired high rise, a classic vintage pair, and an '80s cut with added hardware.As for the sustainability element, an average of 90% water reduction was used during the wash process.
Hosk oversaw the design and creative direction of the collection , including the lookbook, which was photographed by Zooey Grossman. Below, read up about Hosk's inspiration, her influencer status, and how her hometown Stockholm style melds with her NYC life.For me a great jean is about the whole package—it’s got to have the fit, the wash, the cool-factor and flatter my body.
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