'As soon as I stopped caring who heard my music, everybody was listening.'
— a restless hyperpop cut about having no cash and half a brain — took off into the millions on TikTok, causing major labels to come clawing at Platt's door. RCA Records ultimately won the fight and ElyOtto went from an unemployed teenager's fever dream to a real viable pop project. Andout today, is his first new release off RCA — still self-written and self-produced, only with"a darker sound, less sweet" than previous singles.
It seems like there might be a few key aspects a song can use to combat the internet's short attention span: A strong rhythm, a recognizable melody and repeatable lyrics based around a widespread problem that people can relate to . While good to have in a song, these characteristics alone are not nearly enough to make anything worthwhile with.
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