Emmys: How Netflix’s Emergence in Unscripted Races Challenges Broadcasters, Cablers

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Emmys: How Netflix’s Emergence in Unscripted Races Challenges Broadcasters, Cablers
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Netflix isn't just sparking joy with TidyingUpWithMarieKondo, it's also causing traditional networks to take more risks when it comes to unscripted television

,” may not seem like typical American programming on paper. The program sees best-selling author Marie Kondo go into clients’ homes to help them “tidy” their space by encouraging the removal of items that do not spark joy for them. Kondo is not a native English-speaker, which caused some outlets to pause: “Broadcast companies passed on it, as did cable,” says executive producer Gail Berman.

“On SVODs you can tear it apart and put it back together in a new way,” says David Collins, executive producer of “,” who notes changes from the original 2003-07 Bravo series, including relocating the show outside Manhattan and allowing viewers to get to know the Fab Five better. Phil Rosenthal, whose “Somebody Feed Phil” on Netflix is nominated in the unstructured reality program category, says such things are certainly aided by a streaming home that is “accepting of the artist’s vision.

“It’s obviously a food show, but the stories of people who become an entrepreneur via the restaurant are what we’re seeking out,” he says. “That resonates with people because it’s truly real.”

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