Are we surprised?
"We think of social media as being very democratizing and giving everyone the same opportunity to reach an audience," Evelyn Douek, a professor at Stanford Law School and Senior Research Fellow at the Knight First Amendment Institute at Columbia University, told"To some degree, the same old power structures are replicating in social media as well," Douek added, "where the platform can decide winners and losers to some degree, and commercial and other kinds of...
For its part, TikTok admitted that the button exists. But its use, a spokesperson says, is pretty harmless. "We promote some videos to help diversify the content experience and introduce celebrities and emerging creators to the TikTok community," TikTok spokesperson Jamie Favazza told, reportedly in response to a "detailed set of questions" regarding "how and by whom" heating had been applied. "Only a few people, based in the US, have the ability to approve content for promotion in the US, and that content makes up approximately .
That said, those at the company refused to comment on whether employees in China had ever heated content, or if content generated by the Chinese government or state media had ever been heated, according to
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