SUNDAY AM UPDATE, Refresh for more analysis and chart: Without Paramount’s Top Gun: Maverick in the marketplace, the Thanksgiving box office was much lighter than previous holidays, grossing …
from four screens: LA’s Regency Village and NYC’s Lincoln Square, Village East, & Alamo Brooklyn — all 70MM prints. Pic’s opening weekend of, 2017’s‘s debut ranks behind the openings of the 8x Oscar nominee’s ‘s opening: Not only did the movie post the best gross at LA’s Regency Village in 25 years, one needs to realize that with a film such as is raking in cash only off of four. That’s remarkable. Great exits at 87% positive and 73% definite recommend.
“Originality still counts in the marketplace and people want to see original stories,” beamed UAR Distribution Boss Erik Lomis.‘s marketing campaign delivered on two fronts, both with young and old moviegoers as the pic’s attendance showed 45% between 18-34 years old & 34% over 45+.had a powerful social media pull of 415.4M across Twitter, Instagram, YouTube views and Facebook with the cast pulling in over 234M on their own social media accounts. Lady Gaga counts 188.
Overall, the digital campaign delivered over 1.2 billion impressions and 407M video views targeted to moviegoers, fans of Gaga and the cast, fashion, true crime, and LGBTQ audiences. There were 30+ high impact takeovers in the last week across TV, radio, social, and ticketing partners, including two National Snapchat Lenses, a TikTok One Day Max , and Twitter Trend and Spotlight.
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