The raunchy coming-of-age tale about a trio of 12-year-olds 'Good Boys' is the first R-rated comedy in the last three years to open No. 1 at the box office.
The R-rated comedy, left for dead by some Hollywood studios, again reached No.1 at the box office over the weekend thanks to the raunchy coming-of-age tale"Good Boys," about a trio of 12-year-olds on a crude misadventure.
In recent years, R-rated horror has largely taken the place of R-rated comedy at the box office, as Hollywood has increasingly ceded the genre to TV and streaming services. But Universal Pictures, which released"Good Boys," has kept the flame. The studio was behind"The Boss" as well as the intervening years' highest grossing domestic comedies: 2017's"Girls Trip" and 2018's"Night School.
Directed by Gene Stupnitsky ,"Good Boys" stars Jacob Tremblay, Keith L. Williams and Brady Noon as sixth graders trying to make it to their first kissing party. The movie's much-watched red-band trailer traded on its ironies. As Rogen says, Tremblay, Williams and Noon are all too young to see their own movie alone.
The challenge of"Good Boys" was to turn out moviegoers older than the movie's pipsqueak protagonists, and it did. Only 7% of the audience was under age 18, according to Universal, though 41% was under 25. Crowds split evenly between the sexes: 52% male, 48% female.Sony's"The Angry Birds Movie 2," on a budget of $65 million, opened with a paltry $10.5 million domestically, though it added $19.4 million internationally.
A pair of films that might have been platform released to build word-of-mouth instead opened wide in bids to stand out in the traditional dumping-ground of late summer. But the results were mixed.
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