England-Italy Euro 2020 Final Draws Biggest U.K. TV Audience Since Princess Diana’s Funeral
, and the combined numbers are the highest since the broadcast of Princess Diana’s funeral in 1997, according to the BBC.
Peak viewership came late as the game ended in a tie after extra time, meaning the two teams would decide the outcome with penalties, a source of historical frustration for the English national team which came back to bite them once again.
As this year’s tournament progressed, viewing numbers of England’s matches grew steadily. On Tuesday of last week, England vs Denmark drew 27.6 million viewers at its peak, making it the most-watched soccer match ever shown on one network in the U.K. It also bucked another England bugaboo of poor results from games broadcast on ITV. Ahead of that match, it was calculated that over the last 23 years England have only won five matches broadcast on ITV as opposed to 15 on the BBC.
Perhaps that’s one reason why the BBC so heavily dominated the audience breakdown, pulling in an astonishing 25 million of those viewers meaning ITV only managed roughly 20% audience share for the split broadcast. Total U.K. viewership numbers for Sunday’s final are likely to rise as catchup numbers are accounted for. According to “Match of the Day” lead anchor and legendary English striker Gary Lineker, nearly 6 million watched on BBC’s iPlayer alone.
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