Saturday night's showdown between Texas and Alabama brought major viewership for ESPN — and a ratings victory over Fox.
TUSCALOOSA, ALABAMA - SEPTEMBER 09: Quinn Ewers #3 of the Texas Longhorns throws the ball while under pressure by Malachi Moore #13 of the Alabama Crimson Tide during the third quarter at Bryant-Denny Stadium on September 09, 2023 in Tuscaloosa, Alabama. Saturday night’s showdown between Texas and Alabama brought major viewership for ESPN — and a ratings victory over Fox.
ESPN called the game its “best regular season game since 2015” and its “most-viewed ESPN Saturday game since 2014” with a peak of 10.7 million viewers between 10:15 p.m. and 10:30 p.m. ET as the Longhorns were able to deliver Nick Saban and the Crimson Tide their first non-conference home loss since 2007.
Fox has gone all in on “Coach Prime” and Colorado and it has paid off. In Week 1, Sanders’ debut brought in 7.26 million viewers as Colorado upset TCU in Fort Worth. Fox brought its “Big Noon Kickoff” show to both of Colorado’s games this season and will return to Boulder for Week 3 for the Buffs’ game vs. Colorado State, which will air at 10 p.m. ET on ESPN. ESPN's"College GameDay" will be there, too.
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