Esports Podcasters Are Ready To Take On Game Publishers With New Media Network Last Free Nation

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Esports Podcasters Are Ready To Take On Game Publishers With New Media Network Last Free Nation
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  • 📰 Forbes
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  • 📊 Quality Score:
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Christopher “Monte Cristo” Mykles and Duncan “Thorin” Shields are uniting fellow content creators to give fans an alternative voice in gaming media.

Duncan"Thorin" Shields and Christopher “MonteCristo” Mykles are founding talent of the new media venture Last Free NationMedia coverage in the world of esports has always been a tricky proposition. Game developers and publishers own all intellectual property related to their titles, giving them control of the leagues, the tournaments, the broadcasts and often the conversation. At times, it’s difficult to separate truth from marketing spin.

His fledgling company, called Last Free Nation, launched publicly Tuesday with the announcement that several pre-existing shows and talents would now be housed under its brand.

It’s not hard to imagine a future where this freedom to criticize could lead to confrontation with the powers that be. Mykles says he’d love to one day work together with development studios under the shared goal of growing interest in esports, but he isn’t shying away from the idea of Last Free Nation as esports’ own form of pirate radio. One pre-existing Last Free Nation show,"The harder they try and crush it, the more legitimate we become in the eyes of the fans,” says Mykles.

“We’re filling the blank space at the convergence of those two growth areas,” Morris says. “By pulling talent outside that [developer] bubble and giving them the opportunity to cover esports the way that they want to, with their own creative voice, you’re filling that void for fans."

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