As of yesterday, the shirts have been scrubbed from the internet
Earlier this week, Estée Laundry, an"anonymous beauty collective," launched merch—and in a unexpected twist, some of its followers weren't here for it.
Like many accounts with a consumer-centric community, the collective decided to launch a merch collection , and the response was, in a word, mixed.
The brand chose Society6 for its print-on-demand business model, which only prints the design when purchased."We believe in a sustainable approach to merch, and we love that these platforms print the design on products only after someone has placed an order, helping ensure that unsold products won't end up in a landfill" @esteelaundry shared when we reached out for comment.
Although some praised the account's choice to pull the t-shirts and take responsibility, others felt the merch itself was hypocritical, considering their vocal stance on topics like sustainability and excess."Um....Stickers? Are they made of plastic?" said Instagram user asiyeaydin, noting that the account is critical of brands who use"excessive packaging" or create"useless merch." Other users noted that the brand was deleting negative comments.
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