The EU is tired of fining Big Tech – and hopes a new law will enable fair online competition once and for all. jackschickler reports.
Margrethe Vestager and French Minister Cédric O in negotiations Thursday
, Google and Meta could face restrictions on their ability to issue targeted ads, Apple could need to offer app developers fair access to features like the iPhone’s near-field communication chip, and texting services like Meta’s WhatsApp and Apple’s iMessage will have to work together with smaller platforms.
“For companies that play a role as ‘gatekeepers,’ the Digital Markets Act will set the rules of the game,” EU Competition Commissioner Margrethe Vestager told reporters Friday, comparing the law to previous attempts to break up monopolies in sectors like telecoms, transportation and banking. Vestager has taken a slew of high-profile digital antitrust cases. In 2018 she fined Google 4.34 billion euros , saying that requirements to install Google search on Android phones was unlawful. The company has challenged that finding in EU courts – but Brussels is tired of simply spotting and correcting individual cases of market malpractice.
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