The EU targets tech giants' walled gardens with aggressive new rules, but the smaller companies the DMA is meant to help are skeptical it will work.
That was the advice Cédric O, France’s digital economy minister and a central figure in drafting the EU’s new Digital Markets Act , said stuck with him as he negotiated radical new rules that aim to tackle the power of Big Tech in Europe. “That's what the DMA is doing today,” he said in a press conference on Friday.
The DMA, which is expected to be enforced before the end of this year, will require companies like Apple, Facebook parent Meta, and Google to let their services intertwine with those of rivals. According to members of the European Parliament , this means Apple will be made to allow iPhone users to download apps from rival app stores, and WhatsApp will have to let people use its app to communicate with others using rival messengers.
The change Europeans will notice most is that they will no longer be forced to use a tech platform just because it is the most popular, says Marcel Kolaja, a Czech MEP from the Greens/European Free Alliance group in the European Parliament. “There are major providers—as the legislation calls them, ‘gatekeepers’—who have an enormous amount of users and use that as an advantage of the service,” he says.
Everyone thinks it’s normal to make a call without knowing which provider the other person is using, says MEP Paul Tang. “This should be a common exchange. It's not just because Threema or Signal do not want it, it's also the convenience of the user.”
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