The EU imposed record fines this week on British Airways and Marriott, marking the biggest fines imposed under the bloc's new privacy rules.
, which are either currently under investigation in the EU, and for whom the legislation essentially was tailor-made. Google could face a fine of up to $5 billion, and Facebook up to $2.2 billion, based on both companies' annual revenue in 2018.
Facebook has also received modest penalties for the Cambridge Analytica scandal, in which users weren't given proper notice that a survey was being used for political research and advertising. The company incurred a modest fine of $644,000 for that incident, but is currently under investigation for a breach of usernames and passwords on its Facebook and Instagram platforms that could be far more costly.
"The GDPR makes it clear that organisations must be accountable for the personal data they hold.
The ICO has also shown it will focus on companies it sees has having been "lax in their responsibilities," not just every corporation large and small that has a data breach, said Chet Wisniewski, principal research scientist at U.K.-based cybersecurity company Sophos.
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