Soaring summer temperatures across southern Europe could prompt a lasting shift in tourist habits, with more travellers choosing cooler destinations or taking their holidays in spring or autumn to dodge the extreme heat, tourism bodies and experts predict.
European Travel Commission data shows the number of people hoping to travel to the Mediterranean region in June to November has already fallen 10% compared to last year, when scorching weather led to droughts and wildfires.
Among them are Anita Elshoy and her husband, who returned home to Norway from their favourite vacation spot of Vasanello, a village north of Rome, a week earlier than planned this month as temperatures reached around 35C. But that balance could shift as heatwaves are set to become more gruelling. Scientists have long warned that climate change, caused by CO2 emissions from burning fossil fuels, will make weather events more frequent, severe and deadly.
"I would come when it's colder. Only June, April," said Dalphna Niebuhr, an American tourist on holiday with her husband in Rome this week, who said the heat was making her visit "miserable."Italy's Environment Ministry warned in a report this year that foreign tourists would in future travel more in the spring and autumn and choose cooler destinations.
Greek authorities closed Athens' ancient Acropolis during the hottest part of the day on Friday to protect tourists.
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