“Everybody loves Americans ... Especially when they are from New York or LA.” In the post-pandemic travel surge, not all tourists are equal. Many destinations are going out of their way to appeal to American visitors – for some very good reasons.
Justin Albertynas, a travel industry expert based in Vilnius, Lithuania, has some good news for US travelers who might be a bit self-conscious about the “ugly American” stereotype.“Europeans in general, and all the European businesses that I’ve made contact with during my years in the industry, they’re always welcoming to Americans,” explains Albertynas, who’s CEO and co-founder of, a startup whose browser extension scans major travel booking sites to uncover the lowest price on hotel rooms.
All of which means that as the travel industry continues to recover and businesses try to recoup losses from the downturn years of the pandemic, Americans could be even more coveted. “These travelers are following the same trends, especially corporations,” Chaulet says. “They have money, they want to travel, and as a result, they’re sought-after demographics.”“Come and Say G’day” campaign
“We continue to see US clients driving the highest ratio of seats on any one departure,” Lima says. “Increased resources, budgets and campaign funding are continually being awarded to the US region because of this. We’ve definitely seen an increase in national tourism boards coming to us here in the US with co-op marketing opportunities to increase their share of US travelers.”
“These decisions have proven very effective, and we have seen great returns. We have noticed that the US market is highly interested in and engaged with our work in the travel industry, and we’re slowly ‘dipping our toes’ and seeing how far we can push our marketing in the US.”Newly launched airline routes and expanded service to the States is a strong indication of how the travel industry continues to court US travelers.
And while Americans are often criticized for their lack of work-life balance compared to some other Western nations, the explosion of remote work has sparked an uptick in US travelers bringing friends and family along for conferences and other business-centric events – and sticking around for a while afterward, too.
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