Gucci HA HA HA is coming.
collection. Unveiled during the menswear shows in Milan, Gucci HA HA HA is described as “a collection born from a creative relationship that self-generates from amusement and ends with the tangibility of a product.”
“Harry has an incredible sense of fashion,” said Michele in a statement. “The idea of working together came to me one day while we were talking on the phone: I proposed creating a ‘dream wardrobe’ with him… We ended up with a mix of aesthetics, from 1970s pop and bohemia to the revision of the image of the gentleman in an overturned memory of men’s tailoring,” the creative director added.
The name of the collection nods to Harry and Alessandro’s first initials, but also to the way they’ve traditionally signed off their messages to one another over the years. “HA HA HA is the serial crasis of the initials of ‘Harry’ and ‘Alessandro’, but it is also the onomatopoeic sound of the written essence of an emoji, the ‘laughing face’,” said Gucci.
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