Presenting answers to all your questions about White Claw and 'the summer of hard seltzer'
Volleyclaw. Photo: White Claw It’s August, and that means we can officially call it: The summer of 2019 is the summer of people writing about how it’s the summer of hard seltzer. The malt beverage has been the subject of a flurry of stories about its rise, and you can’t deny the stuff is selling and that you’re definitely seeing it everywhere that Colbys gather.
So what’s the deal with hard seltzer? It doesn’t sound new? That’s what my bud Sky calls a whiskey soda. Your bro Sky isn’t wrong. But hard seltzer is really a relatively new category of flavored malt beverages , a broader category that includes Lime-a-Ritas, Mike’s Hard Lemonade, Smirnoff Ice, Twisted Tea —Uh, right. It’s like those, which means it’s made like beer except by fermenting sugar instead of barley. That’s where the booze comes from. Otherwise it’s bubbly water and fruit flavorings like black cherry and pineapple.
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