Mark Penn, a former strategic adviser to President Bill Clinton, and then Hillary Clinton in her 2008 presidential run, derided the marketing messages of the field of 2020 Democratic candidates as …
had all five of those objectives covered in 2016, Penn said. “Any grade-school student could have told you: ‘Make America great again.’ Here he was, a billionaire businessman who would fix things and take an unconventional view. He had issues, clearly, in trade, immigration, crime and taxes. Clearly, he had edge against the competition, calling them ‘crooked’ everything under the sun. And he had a target: working-class America.
Elaborating on the field, which faces a major test this month at the Iowa caucuses, Penn continued, “Nobody’s got slogans that anybody can remember. Nobody’s really talking about them. There are a couple of people with issues, there’s some biographical information. [Joe] Biden’s got his experience as vice president. [Elizabeth] Warren’s getting her bio out there a little bit, and I think she’s got her issues, like Medicare for all. Bernie Sanders has his socialist positioning.
Last year, Penn met with Trump to discuss the impeachment effort and has voiced some views in recent months that have been seen as sympathetic to the president. In addition to the Clintons, Penn has previously advised former UK Prime Minister Tony Blair and former Microsoft CEO Bill Gates. He is now president & managing partner of Stagwell Group and chairman & CEO of MDC Partners, whose operations include film and TV research.
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