It's been a profitable year with 'tremendous growth' for the company, according to executives Annika Meller and Olivia Gentin.
The 2,400-square-foot L.A. flagship is Anine Bing’s second U.S. location, with a presence in the Pacific Palisades.“The location of our flagship store had to be just right to fully embody the brand’s ethos androots,” Bing, founder and chief creative officer, told WWD in an exclusive statement. “The new Melrose store does that. It’s a reflection of how much Anine Bing has grown over the past decade and I couldn’t be more proud of what we have accomplished.
The brand’s $600 oversize “Quinn” blazer has been a hot item for consumers — who are largely between 25 and 45 years old. The Anine Bing has seen “tremendous growth” this year, according to executives Annika Meller and Olivia Gentin.“We’re focused on opening stores where we have an existing community of either customers or followers that we know can support the door and really propelled the door,” Gentin said. “We’re very proud that all of ourThe U.S. accounts for 50 percent of the business, with strong sales also coming from continental Europe and the U.K., according to the executives.
“It’s the majority of our business,” Gentin said of d-to-c. “And that’s because we really believe in and owning and delivering that customer experience. It helps us to build customer loyalty and drive LTV. But that said, our wholesale partners, we have some of the best-in-class wholesale partners around the world. They are extremely important to us. They help to expand the brand reach and get real brand awareness.
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