See how Prada is celebrating Valentine's Day in China.
LONDON — Prada is courting romance with its Prada 520 Mathematics of Love campaign starring Cai Xukun, the face of the brand in China.The campaign is comprised of static images and a video that documents Cai’s actions on a rainy day in Shanghai. Each scene is assigned a number with a hidden meaning, evoking one of the emotions associated with new love, and together they add up to 520.
Cai said: “What I want to express in this campaign is that after going through difficult times, we open our hearts to a new daily life, embrace every tiny and gorgeous beauty in life, and hope that we can cherish every day that seems ordinary. ” Lorenzo Bertelli, head of marketing and communication at Prada Group, told WWD earlier that “the scenarios we are facing now are so radically unknown at different levels, but at the same time challenging in terms of communication. Communication must reflect the moment, that’s why Prada has always been focused on observing society to express its different and unique point of view.”
The campaign is set to release on May 4 on Prada’s Chinese social media platforms and official web site. A selection of special items will also go on sale through selected physical stores, the official web site, and a pop-up store on WeChat.
México Últimas Noticias, México Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
All the Best Mother’s Day Gift IdeasWith extended shipping times, now's a good time to follow Mom's sage advice and avoid procrastinating
Leer más »
Nastaran Mohit: A Day in the Life of a Union OrganizerNastaran Mohit is Organizing Director of the NewsGuild of New York, and works to unionize the staff at news publications. This is what organizing looks like in the middle of a pandemic.
Leer más »
\u201cThe Day I Almost Died \u2014 But Instead Found Hope\u201d'I decided to seek a private diagnosis. I truly believe that not only did this decision transform my life, but possibly saved it. The diagnosis itself lifted most of the guilt. Finally, an explanation. Not an excuse. My whole life made complete sense.'
Leer más »
Three-day draft viewership breaks records, league saysThe NFL Draft reached more than 55 million viewers over three days, the league said on Sunday, breaking records as the most-watched draft ever as the annual affair emerged as one of a rare few live events available to sports-hungry fans.
Leer más »
What 'The Office' and Stanley Hudson had right about Pretzel Day all alongIt's National Pretzel Day and no one is happier about this holiday than 'The Office's Stanley Hudson (Leslie David Baker).
Leer más »