Century 21 is making a New York City comeback, to a very familiar location.
Century 21 is making a New York City comeback, back to the very same flagship location on Cortlandt Street across from the World Trade Center in lower Manhattan, WWD has learned.destinations will happen sometime in spring 2023. Century 21 went bankrupt and liquidated its flagship and all of its other stores in 2020.
“Vendors keep reaching out to us and have really been rooting for us to come back,” IG said. “There is such a huge need for our type of our business. Vendors were always really impressed with our conversion.
Months after purchasing the IP, the Gindis spoke of reviving the business through a store opening in Busan, Korea, though that plan was abandoned. That overseas store was in the works before COVID-19 hit, and as the pandemic spread, the Gindis decided it made more sense to reclaim a New York presence before operating abroad. “We put that on hold but we could visit international licensing” in the future, said Raymond. “Century 21 is, and always will be, a New York City brand.
Legends will provide its omnichannel operating expertise to Century 21 and will handle logistics, ticketing and store operations including hiring selling associates, cashiers and others, as well as providing systems, including IT and point-of-sale. If Century 21 decides to open additional stores, Legends will be on the scene, said Raymond.
IG said that the new Century 21 flagship will be focused on men’s, women’s, kids apparel, outerwear and accessories; handbags; footwear; sunglasses, and fragrances. All those categories had been carried before. Home goods, cosmetics, intimate apparel and tech items were also carried before, but won’t be in the reconstituted Century 21.
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