Exclusive data from BIIntelligence: 42% of iPhone users are “extremely interested” in applying for Apple Card — here's why its appeal could propel Apple Pay
Apple Card attractive, according to an informal survey of Business Insider readers from Business Insider Intelligence.For context, the card is Apple's first proprietary card product and comes in partnership with Goldman Sachs and Mastercard. Apple Card is a fee-free, predominantly digital product housed in Apple's Wallet app andForty-two percent of iPhone users are"extremely interested" in applying for Apple Card.
Apple Card's ability to combine a luxury feel with accessible and affordable benefits could open up a niche for the firm, and other issuers should take note. most important to customers. Apple Card is one of the only entirely fee-free cards on the market, which could be driving up interest among younger or debt-averse customers who weren't previously sure they could afford a credit card.The firm's cash-back structure came in second, with 23% of customers citing this as most attractive, though that's boosted a bit by the 8% of customers interested in the card's Daily Cash redemption structure.
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