Cairo-based jeweler Azza Fahmy is planning an upscaling and international expansion drive — including an eventual push into the U.S.
The Grand Egyptian Museum is slated to open in Giza in 2023, capping off centenary celebrations in 2022 for the discovery of Tutankhamun’s tomb, and the hit “Hieroglyphs” exhibition running at the British Museum until Feb. 19. More imminently, the pyramids of Giza will be in the fashion spotlight on Dec. 3 when Kim Jones and Dior decamp to Egypt to parade the men’s pre-fall collection.
She declined to share revenue figures, but said the firm counts about 300 employees. Azza Fahmy also operates a fast-growing contemporarydesign school in Cairo and a foundation dedicated to handicraft preservation and vocational training. He lauded the company’s design and production capabilities, which will be reinforced as the brand is marched upscale, but the lion’s share of investments will go to retail development, as well as communications and marketing activities.
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