French accessible luxury group SMCP has named Elina Kousourna chief executive officer of its Maje label, moving the executive over from its men’s brand Fursac.
“Since 2015, Elina has been a key player in the group’s growth, impacting our strategy and development, as well as managing a brand in complete renewal like Fursac. It was therefore natural that [Maje founder and artistic director] Judith Milgrom and I chose Elina to continue the expansion and influence of Maje, while respecting its so singular and feminine DNA,” said Guichot.
Kousourna herself has risen through the ranks at SMCP, spending four years as head of strategy and development at the group level, where she played a key role in the company’s initial public offering in 2017, helped accelerate its major international expansion drive, as well as its acquisition of Fursac. She took the top post at the men’s brand in November 2019.
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