In a series of images shared exclusively with WWD, Hadid wears sparkly crystal-embellished dresses in gold, green and a gradient hue from the brand’s spring 2023 collection.
“Seeing them in a natural and urban setting feels more connected to us as a house and to our customers,” Chong said.first appeared in the brand’s fall 2022 campaign
shot by Zoë Ghertner. The campaign documented a usual day for Hadid in New York City, crossing Fifth Avenue at 49th Street in a beige tailoring ensemble, picking up dry cleaning in a classy lace dress, and waiting for a taxi while “Hadid really captures the electricity of these new designs against New York City’s vibrant backdrop. She and Tyrone Lebon formed a magical partnership in bringing the spirit and sensibility of our brand to life for this preview,” Chong added.
“One of the things I love most about my job is the opportunity to build creative relationships. Collaborating with Chong and the Self-Portrait team was so much fun and felt familiar in all the right ways,” Hadid commented on the collaboration.Gigi Hadid stars in Self-Portrait spring 2023 preview campaign.
The spring 2023 collection, which aims to “celebrate the evenings both in and out,” will hit stores in February. “I wanted to create a collection that was vibrant and sensual and full of energy.…We’ve introduced new styles and colorways — brights, neons,hues — and have fallen in love with rhinestone detailing for this joyful collection,” the Chinese Malaysian designer said.
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