D by Diesel is revving up to launch. It marks the first scent overseen by creative director Glenn Martens and is the first gender-fluid fragrance for the brand.
Gen Zers from France, the U.K. and Germany also collaborated on D. The notion of a melting pot is important to Diesel, and it was key to reflect that in the scent project.Martens began working on the bottle design and fragrance at once. The bottle, which is recyclable, refillable and upcyclable, features the Diesel for Successful Living logo and looks like it has a hand imprint. This might seem like an activist’s hand, “having a mark on life,” said Martens.
The idea for the vegan juice created by Givaudan perfumers Nisrine Grillié, Shyamala Maisondieu and Louise Turner was that it gives a positive, summery and happy feeling, and to transpose the comfy feeling of jeans. D includes sustainably sourced Bourbon vanilla infusion from Madagascar and Diva lavender heart from Provence, as well as notes of ginger and lavender.
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