Slated for release in May, Jaeger-LeCoultre’s newest campaign features Lenny Kravitz starring alongside fellow house ambassador Anya Taylor-Joy.
The watchmaker’s chief executive officer Catherine Rénier said Kravitz’s “artistry, inventiveness and ability to transcend genres” made him an embodiment of Jaeger-LeCoultre’s values and style.
in the ’70s that I loved to look at and hold and play with. I wasn’t allowed to really, but I used to grab them and play with the stop and start buttons on the watch,” he said. Asked what he loves about the Reverso, a model he also wore for his performance at the 2023 Academy Awards ceremony, Kravitz said it was a design he wears “very naturally” and feels like a permanent fixture by blending with his style. He also enjoys its reversible feature, ”another beauty of this watch” that can change depending on the mood or vibe, ”so you flip it over and you’ve got a whole new thing happening,” he continued.
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