Palm Beach-based brand Steel debuts with exotic handbags and accessories, digital twins, NFTs and the Apple Wallet in tow.
Each sculpture comes with a digital twin, with non-fungible tokens minted on the Polygon Blockchain, and according to founder and creative director Nicole Steel, the brand makes the process of claiming them less daunting thanks to familiar technologies like QR codes and Apple Wallet.Courtesy photo
She wanted to offer a more natural way into the technology, so she carefully crafted every step of the process. “They receive the product, scan [the QR code] and then they literally tie their physical product to the blockchain information that is registered to that product specifically,” she continued. “After that, they get an email verifying their information — they are who they say they are, the owner of the product … and the information is then downloaded into their Apple Wallet.
Steel, however, created a model that makes use of a ubiquitous iOS feature, the Apple Wallet, without violating the tech company’s rule. The brand used Apple’s PassKit API to create what it calls a “Passport” for owners, which is akin to the physical authenticity card that typically comes with luxury goods. It slips into the mobile wallet “just like an airplane ticket,” said the founder.
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