The British actor will appear in the campaign, directed by Manu Cossu and shot by Damon Baker, which breaks in September.
Yet, Page moves forward walking, then running, through streets, until he encounters a woman. They gaze intently at each other, there’s a glimpse of the Armani Code Parfum bottle, then the world is set on the right course again.When Page was contacted about the project, he wondered how a scent-related discussion would unfurl.fragrance
The actor talked of the Armani brand’s iconic style. Page was aware that the film industry, Armani’s fashions have had a big presence in films such as “The Untouchables,” “Goodfellas” and “Batman.” “The reason you keep downloading the IOS on your laptop is because the code needs to be up to date in order to function,” he continued, adding that is ditto for masculinity.
“It’s a completely new story [of masculinity],” she said. “It’s part of the DNA of the designer, who is known to synthesize the mood of the times, projecting to the future. So we would like to rewrite the codes.” That echoes the characteristics of Armani Code, which Givaudan perfumer Antoine Maisondieu created originally.For the parfum, he infused the original Armani Code’s woody, aromatic signature with iris notes.
The Armani Code eau de parfum and eau de toilette will ultimately come housed in the same bottle as the parfum.
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