Nicolas Ghesquière’s first pre-fall runway show for Louis Vuitton will take place on a bridge over storied waters.
. He started at Vuitton on Feb. 1, and brought Ghesquière on board to add a new itinerant runway show to Vuitton’s playbook.
The brand characterized Ghesquière’s collaboration with Hwang as being “in the spirit of creative collaboration” dear to the fashion designer, and reflecting “the will of Louis Vuitton to highlight and showcase local culture and artistic excellence on a global scale.”’s most watched shows in history when it came out in 2021.
For its part, Vuitton has signed a strategic partnership agreement with Seoul Metropolitan City and the Korea Tourism Organization. The French luxury goods house plans to work closely with the city government to promote Hangang River. In tandem with the Korea Tourism Organization, Vuitton plans to collaborate on a number of projects to promote Seoul and revitalize tourism, including a photo exhibition.
Kim Jang-sil, president of Korea Tourism Organization, noted that K-pop and other cultural exports are capturing fans all over the world.
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