Summer Fridays has released its first new product extension.
Olivia Palermo has her sights set on the future of fashion. The entrepreneur has spent the past decade studying the ins and outs of the industry. Once a member of Diane von Furstenberg’s public relations department, Palermo has blossomed from street style star to fashion authority, transcending the typical restraints of reality television to ultimately earn the respect of some of fashion’s icons.
The collaboration officially released in June and is one of the first to be sold on Palermo’s new e-commerce and editorial platform. The online boutique will bow on Sept. 3 with select products from a total of 25 brands. The platform is a culmination of Palermo’s style expertise and designer connections. To date, she has created and collaborated on 10 fashion collections — including ones with Banana Republic, Nordstrom and Aquazzura — and has driven a total of $19 million in sales.
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