It’s three days into Dry January for those who observe, but that doesn’t mean you can’t touch the vodka.
Tito’s Handmade Vodka has enlisted Martha Stewart for a cheeky campaign that helps people who have temporarily abstained from alcohol with some ideas for what to do with their vodka — besides drinking it. In a 60-second ad, Stewart uses her do-it-yourself knowledge to get creative with vodka, like putting a splash in a marinara sauce or deodorizing stinky boots.
” Tito’s is no stranger to creating amusing ad campaigns to help the privately owned company break out in the $7 billion industry. In August, Tito’s sold empty cans that encouraged customers to make canned cocktails however they like them. The idea was a troll against the growing trend and to tell customers it’s focusing on its core product only. Dry January is very much a thing Dry January is growing in popularity every year.
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