.TyraBanks is the new face of NineWest.
After coming out of retirement to appear on the cover of the Sports Illustrated Swimsuit issue this spring, entrepreneur and business mogul Tyra Banks is back in the modeling game. She was the first black woman to appear on the cover of the magazine alone in 1997.
This is similar to the summer campaign that featured a video of humanitarian Herieth Paul, who talked about how “the work I’m doing today is going to build a well back home in Tanzania” that will provide clean water for a number of communities. She shot the campaign a few weeks ago on a rooftop heliport and it will be released in late October. The ads will be supported by branded pop-up shops, events and a charitable partnership.
But what’s taking up nearly all of her energies these days is Modelland, a modeling theme park that she’s building in Santa Monica, Calif. She’s been working on the concept for the 21,000-square-foot interactive ticketed attraction for the past decade and it’s scheduled to open before the end of the year.
She said she was “25 pounds heavier than the average model” when she was tapped to be one of the original Victoria’s Secret Angels in 1995, but still walked the runway for the brand for a decade. The company has been criticized soundly for being blind to today’s movement toward body positivity and Banks believes Victoria’s Secret needs to change in order to survive. “It’s not just being about being altruistic,” she said, “it’s a business. And pivoting is necessary.
When she stepped aside in 2005, she said she felt she had to “leave before they kicked me out,” but her return is part of her mission for inclusivity and “putting my face where my mouth was.”
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