In an exclusive interview, BALENCIAGA CEO Cédric Charbit explains why the brand is staging its first event in China with a presentation of its couture collection.
. The capsule collection was sold in 14 pop-ups in Mainland China, logging strong sales in Beijing, Chengdu and Wuhan.
Charbit noted that with less than 15 years’ presence in the market, Balenciaga is a relative newcomer to China, meaning that its communications have focused mainly on the artistic vision of Demna, who arrived in late 2015.Now the brand is ready to talk about its 104-year history. The invitation-only museum exhibition included an environment inspired by Balenciaga’sat 10 Avenue George V in Paris: think beige drapes, pale carpet and sculptural furniture.
Accordingly, Balenciaga chose China to unveil the first store worldwide featuring its new retail concept. The two-story flagship at the IAPM mall in Shanghai, spanning more than 7,500 square feet, carries women’s and men’s ready-to-wear, accessories, footwear and children’s clothes. “Since Demna and I arrived, I’ve seen Chinese audiences connect instantly to his creative vision. I’ve found it outstanding to see the level of sophistication of the clientele, their connection to the ready-to-wear, and their response to the unconventional and unique side of our creative proposition,” he added. “The performance of Balenciaga in China is dazzling.”
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