The fashion industry may be going through drastic changes, but it's still possible to find job opportunities and make a lasting impact:
Author:Alexandra MondalekPublish date:Jun 10, 2019Updated onJun 10, 2019The fashion industry is undergoing its most tumultuous period arguably since ready-to-wear was born in the mid-21st century — a consumer-facing system flipped on its head, shifting everything from who is seated front row during fashion week, to how consumers shop and which companies are making the rules.
According to global consulting firm McKinsey's 2019 report on the state of the industry, produced in partnership with Business of Fashion, 42% of survey respondents expect conditions in fashion to become worse this year. "The fashion industry has always been a highly competitive industry, but recently there has been a big shift to e-commerce from traditional retail experiences," says Marisa LoBianco, senior director of career development and experience at The New School in New York. "We advise our fashion students to be responsive to market forces as the retail landscape continues to evolve."
First, broaden your understanding of the basics of responsible consumption and consumer psychology. Next, develop your computer-aided design abilities as well as more traditional techniques. And finally, be able to both gather data from social platforms and apply the learnings from that data to encourage purposeful, rather than habit-based buying.
Landon Peoples, who worked as a fashion features writer at Refinery29 in New York for four years, recently left his position to work as editorial manager for Olivia Palermo's eponymous group, which produces its own digital fashion content as well as collaborates with brands on products like sunglasses.
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