NHS Digital data suggests vaping among secondary school children is rising.
Experts and school leaders are warning bright packaging on vaping products may be targeting young people and those who have never previously vaped.Simon Morton, who is a deputy headteacher at a Nottinghamshire secondary school, said: "It is clear these products are being put in front of young people."The long-term effects of vaping are unknown. However, it is much less harmful than smoking cigarettes.
"Your eyes want to look at things in bright colours. And that's how vape companies market their products.""I think people now don't see the effect it is going to have."The school has acted by sending out letters to parents and guardians. "But it is clear these products are being put in front of young people, day in, day out and make it something that appeals to them."
"It's quite sophisticated, much like you would expect to see in the supermarket down the cereal aisle," he said.
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