Cover personality Kavi Ahuja Moltz and her husband David Moltz of DSANDDURGA in New York employ the power of scent to paint vivid pictures of music, literature and art. design cityscapes newissue
Interiors Of The Store — A Concrete table against a textured wall
First, the technicalities. Kavi, who is Indian, was born and brought up in New Jersey by two doctors who met at medical school in Pune, fell in love and moved to New York to set up a clinic in the Bronx, where they practise to this day. She trained as an architect, and much of that training and cross-disciplinary ease is evident in the packaging and branding that she designs for DSD. David is from Swampscott, a small town north-east of Boston.
The design of the packaging, branding and store is a study in minimalism while retaining whimsy and elegance . What are your influences?I have a visceral reaction to brutalism — the geometry, the concrete, the scale — I am very drawn to it. But I have been out of architectural practice for 10 years now, and feel a lot of distance from ‘isms’. I’m not really a minimalist, I actually love many different styles and ornamentation too.
Do you mull over the names and descriptions of the fragrances with friends? Are there names in an archive that you are waiting to use as soon as the right scent reveals itself?I have a growing list of names and ideas written down. Even words I know I will want to use. I collect them as I go through life — from books, travels, scenes, signs, plants…everything. I make a note of all the aromatic items in rooms and places. I am moved by everything around me.
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