Three cutting-edge companies on how emerging technologies and digital platforms are transforming social and e-commerce shopping.
Now, platforms in the U.S. are aiming to create similar experiences for consumers and opportunities for discovery through livestream and social shopping.
“We wanted to create something that was more authentic, more real,” Philipp Wingsoe said. “On our platform it’s real shoppers… The people who are doing the reviews are actually people who have purchased a product and want to share that experience with other customers.” Similarly, TalkShopLive aims to make the shopping and discovery experience more convenient than ever.
“We drive beauty sales for all of our retail partners, as well as brands. It’s become a place where the brands are able to connect not only with their customers but also with other creators. That’s where we’re starting to see the value, in building the connection between retailer, brand, creator and publisher,” Moore said.
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