Enhanced music features have been added to Facebook and Instagram in Brazil
. They'll also be able to add music stickers and lyrics to Instagram Stories, access Lip Sync Live on Facebook, and pin specific songs to their Facebook profile, à la MySpace.
The launch reflects an overall push by the social media giant to expand its music features for user-generated content through licensing partnerships with labels. Facebook began supporting licensed music on its platforms in April 2018, adding new music functions to the platform shortly after. "We've been working with the music community around the world to take music into Instagram and Facebook," explains , who leads Latin American music publishing business development at Facebook.
Those functions work the same way as in the U.S. To add a song to Instagram Stories, users simply touch the sticker icon and select the Music sticker. After choosing the right track to fit their mood, users can choose which part of the song to highlight in their story, and even add lyrics when available.
With Lip Sync Live, Facebook users can perform and dub songs in real time on the platform. During broadcasts, friends will see the name of the artist and song featured on the video, with the ability to then follow the singer or band on Facebook.
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