In a candid memo, Facebook executive Andrew Bosworth stated that while he is personally opposed to a Trump reelection in 2020, he does not think Facebook as a company should change how it operates to realize that goal
Andrew Bosworth. Photo: David Paul Morris/Bloomberg via Getty Images The New York Times this afternoon reported on a lengthy, meandering internal memo by Facebook executive Andrew Bosworth, better known as “Boz” both inside the company and out. Bosworth currently runs Facebook’s virtual reality efforts, but for years, including during the 2016 election, he ran Facebook’s targeted-ad product.
His primary example is the Cambridge Analytica scandal. The outrage was correct, he admits, in that it revealed how poorly monitored and widely exploitable Facebook’s platform was. “That we shut it down in 2014 and never paid the piper on how bad it was makes this scrutiny justified in my opinion,” he writes.
So was Facebook responsible for Donald Trump getting elected? I think the answer is yes, but not for the reasons anyone thinks. He didn’t get elected because of Russia or misinformation or Cambridge Analytica. He got elected because he ran the single best digital ad campaign I’ve ever seen from any advertiser. Period.Much of Boz’s memo includes a lot of hand-waving.
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