Threads' use case is similar to Snapchat's — and the app could present another Facebook-originated challenge for Snap as a result:
, as of April. Beyond the app's general use case, Facebook seems interested in replicating another feature popularized by Snap: creator tools for lenses and filters.
Threads will feature"creative tools," that allow users to build out their photos, videos, and messages with"creative" controls, which could end up looking similar to Snap's popular augmented reality offerings. Despite Snapchat's Facebook-sparked struggles, it still outperforms Facebook on messaging and overall engagement among US internet users, and Facebook is likely trying to change that with Threads.
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