Facebook has been making Instagram and WhatsApp employees get fb.com email addresses as it attempts to unify its brand
Facebook's family of apps have historically been able to operate semi-independently, but it is now moving to integrate them ever-more closely together.
The social network plans to make employees of its non-core services — photo-sharing platform Instagram, messaging app WhatsApp, and virtual reality firm Oculus — transition to a @fb.com email addresses, ditching the service-specific email addresses they have historically used . "We need to begin to give Facebook attribution for the ownership of the family of apps," Lucio said."So today, we have five targets. You have employees, consumers, clients, the press, and policy makers. Pretty much of the five, four understand that we own [the other apps] ... the consumer doesn't, yeah. The levels of awareness, depending on the country that you are in the in the world, are different.
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