Facebook is testing out ads in short Watch videos after limiting ads to videos that run three minutes or longer.
Facebook is testing ads in short Watch videos after limiting ads to videos that run three minutes or longer.The changes show how Facebook is still figuring out advertising for Watch.Click here for more BI Prime stories.
Until now, Facebook has only permitted ads in video that last at least three minutes, but it's now testing ads in clips that last one to three minutes. , and the social network is also rolling out a feature that lets creators cut out those mid-roll ads.Orseth said that creators in 40 countries and 17 languages are running ads in videos since Facebook flipped the switch on
Facebook has been pitching advertisers on preferential access to top content on Watch from its originals program and publishers including BuzzFeed and Group Nine Media's The Dodo. These Showcase ads are priced similarly to upfront deals from TV networks, YouTube's top-tier Google Preferred program and streaming services like Hulu.
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