Facebook's updates for creators want to win over video creators from other platforms with new advertising and subscription tools.
Facebook defines "creators" as the range of individuals and groups using its tools to make money, whether they're viral video stars or media companies.
Facebook is also tweaking how much creators earn from their fans through more direct payments. The company's "Fan subscriptions" program lets viewers pay creators each month for exclusive content and other rewards. It's similar to the start-up Patreon, which lets an individual collect payments from fans., Facebook will take a 30% cut from these subscriptions. . Starting Jan.
The latest changes may be a way for Facebook to win the attention from creators, who tend to prefer platforms like YouTube and Instagram to make money. "A lot of creators are focusing almost all of their attention on YouTube, Instagram and emerging platforms."
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