Tomorrow is the one-year anniversary of Mark Zuckerberg's testimony before Congress. Here's a look back at his and Sheryl Sandberg's public comments following the Cambridge Analytica scandal.
Facebook has had plenty of hot-water moments in the year since its CEO Mark Zuckerberg testified before Congress on the platform's data and privacy troubles.
The company's share of ad revenue is growing, too. Facebook's net digital ad revenue share in the U.S. grew from 19.8% in 2017 to 21.8% in 2018, and was expected to reach 22.9% by 2021. Meanwhile, Google's net digital ad revenue share in the U.S. shrank from 39.6% in 2017 to 38.2% in 2018, according to eMarketer.
Tom Buontempo, president of social media agency Attention, says any outrage around Facebook's scandals has been short-lived. If anything, brands are often spending more on Facebook, he said. "The real thing that would cause a brand to slow spending is if they thought their brand would be tarnished," he said.
There have been some defectors. A number of companies told CNBC earlier this month they had stopped advertising with Facebook and Instagram following data and privacy scandals. They include Firefox browser creator Mozilla, which said it wouldn't return to Facebook until there were"significant and systemic changes in the way Facebook treats its customers.
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