Facebook’s Zuckerberg holds line on political ads, but microtargeting could change

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Facebook’s Zuckerberg holds line on political ads, but microtargeting could change
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Facebook's Zuckerberg has no intention of changing the company’s policy on political ads, which means the social network will not ban them or fact-check them, 3 high-ranking sources at Facebook tell NBCNews. - DylanByers

Many politicians, civil rights groups and consumer advocacy organizations have called on Facebook to fact-check candidate ads and remove any that contain falsehoods. Evan Spiegel, CEO of Snap, which runs Snapchat, has taken this approach. The company has also banned some ads.that he does not think tech companies should be in the position of determining what is true and false in candidates' ads.

Campaigns that advertise on Facebook typically run dozens of variations of different ads, often narrowly targeting a particular sliver of people based on their personal information. The practice has been criticized by people inside the tech industry as one of the key problems with digital political advertising, since few opponents will ever see the ads to point out falsehoods.

The problem with microtargeting, Weintraub wrote, is that it allows candidates to advertise to extremely specific groups of people"with little accountability, because the public at large never sees the ad."

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