Facebook says it will begin letting users disconnect their accounts from browsing history, but users would have to opt out for the ad targeting disconnect to take effect.
But it probably won’t have much effect on Facebook’s business because it requires users to turn the feature on., Facebook explains how the feature works: Today, if a user browses a clothing site and looks at a certain pair of shoes, that clothing site may then want to show follow-up ads to close the deal. The site can share information about that person’s interests with Facebook, which can later show ads for the same shoes to them.
“We won’t know which websites you visited or what you did there, and we won’t use any of the data you disconnect to target ads to you on Facebook, Instagram or Messenger,” the post says. “We expect this could have some impact on our business, but we believe giving people control over their data is more important.”
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