Nonprofit campaign group Global Witness released a report earlier today that recaps an investigation it ran on Facebook, concluding that Facebook’s system “appears to operate in a discriminatory manner.”
Facebook has, once again, found itself at the center of controversy—this time for accusations of gender and age discrimination in its job advertising algorithm.earlier today that recaps an investigation it ran on Facebook, concluding that Facebook’s system “appears to operate in a discriminatory manner.”
The U.K.-based group came to this conclusion after it created two job ads with the intention of using different forms of discriminatory targeting. One ad was targeted to exclude women, and the other to exclude people over the age of 55. Although Facebook did prompt Global Witness to tick a box indicating it would comply with the non-discrimination policy when placing the ads, the social media giant ultimately violatedwhen it approved both ads for publication. Global Witness pulled the ads from Facebook before their scheduled publication date.
To test this even further and see if Facebook’s algorithms showed signs of automated bias, Global Witness ran a separate test with four additional ads. The ads linked to four real job openings: for mechanics, preschool nurses, pilots, and psychologists. Global Witness said it used the “Traffic/Link Clicks” objective—which,, ensures the ads are delivered to “the people who are most likely to click on them.
Because no targeting criteria was specified by Global Witness, Facebook’s algorithm was completely in control of who was being shown the ads. The results were as follows:95 percent of those shown the ad for preschool nurse jobs were women.77 percent of those shown the ad for psychologist jobs were women.
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