Facebook will air its first Super Bowl ad as the company pays up to show its softer side
The spot will be part of its "More Together" campaign, which launched in May to promote groups.
Fox, the network airing the 2020 Super Bowl, confirmed with CNBC in November that it had sold out its advertising slots.is headed to the Super Bowl for the first time. The ad during the big game in February will be part of the company's "More Together" campaign, which itto get people talking about Facebook Groups. The campaign is Facebook's first major brand campaign under Chief Marketing Officer Antonio Lucio, who joined last year.
A company spokeswoman said the spot will show "how people from different backgrounds come together over shared interests and experiences, all through Facebook Groups." The ad will have cameo appearances from Chris Rock and Sylvester Stallone.from regulators for antitrust issues and under pressure from consumers and lawmakers for repeated privacy breaches and ongoing manipulation by foreign actors.
Fox, the network airing the 2020 Super Bowl, confirmed with CNBC in November that it had sold out its advertising slots. Fox had been selling 30-second slots for more than $5 million,Pop-Tarts, Hyundai and Avocados from Mexico are among the other brands that will run ads during the Super Bowl. Snickers also
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