After earning the lowest-ever TV audience last year, the BRITs are broadcasting on a Saturday for the first time this year.
“There’s been a desire [within the industry] for the Brits to be on a Saturday night for some time,” says, chief strategy officer and interim CEO of labels body BPI, which runs the Brit Awards. “This year the pieces of the jigsaw fell into place, and it feels like a very exciting, premium place for us to be.”
Outside the U.K., the 43rd edition of the show will be livestreamed internationally on YouTube for the 10th consecutive year, while a 60-minute red carpet show hosted by Nella Rose andwill be streamed on YouTube, Facebook and Twitter. The Brit Awards’ other digital partners include TikTok, YouTube Kids, Vevo and fan engagement platform Filmily.
The show’s continued importance to the U.K. record industry is illustrated by the spike in sales that winning acts and performers often experience. In the four days following 2022’s event, audio streams of songs performed on the night collectively increased 55% with 3.3 million additional streams, according to BPI data tracking. The highest uplift was for“The shared experience moments that awards shows create are really special and the Brits still does that,” says Jones.
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